Simon’s research reveals that audiences exposed to negative language in the slide before the 10% message paid less attention to the message. Priming involves using a stimulus to influence how the next stimulus is processed, and it’s important because Dr. So first, identify the “10% message” – the message you want them to remember – and then “prime” the message. One of the reasons people forget so much is because they are not ready to pay attention to what’s important. Research shows that on average, people will remember approximately 10% of your presentation after 48 hours. So, scrutinize all of the content in your next presentation and ask yourself for each slide: is this appropriate for a first meeting? Prime with positive messages to improve attention and memory This means the tone and language of a single slide during a first call with a new team can affect persuasiveness. That single slide led to withdrawal behavior for the group. Shortly after the introduction, the second group viewed an extra slide, which was intended to overcome objections. Business professionals were divided into two groups and watched a virtual presentation. Simon studied the impact that one slide can make in a presentation. Make every slide count One slide can influence perception of the presentation and presenterĭr. Read on to learn a few strategies to deliver a great presentation and make a better first impression virtually. Her findings offer practical tools you can use immediately, especially when tailoring your approach to fit a virtual audience on platforms like Zoom. Her research found three components that play a critical role: audience, content, and delivery.
#Positive impression series
Carmen Simon, Chief Science Officer at Corporate Visions and B2B DecisionLabs, performed a series of neuroscientific studies seeking to understand the factors influencing first impressions during a virtual presentation. First impressions can affect whether people hire you, buy from you, befriend you, or remember you.ĭr.
It takes a fraction of a second to form a first impression, while its influence can be long-lasting.
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